Virtual Typography

Virtual Typography examines visual data that appear in a near-typographical form. Typography is the translation of spoken word into print via a visual arrangement of words and letters. In the context of multimedia, this arrangement is not simply a spatial positioning of text – it is also bound by temporal progression. This book analyses the perception of this time-based type in the context of digital media. By conducting a wide range of case studies in the field of graphic design, motion graphics and digital communications, the book discusses how the visually stimulating effect of virtual typography can be deployed to counteract the ongoing acceleration of the written word in digital environments