The Motivations of College Students to Volunteer in Local Nonprofit Hospitals

abstract: The purpose of this study is to assess the factors that motivate and influence 18-24-year-olds, compared to those of other age groups, to volunteer, specifically in local hospitals. Volunteers play an integral role towards sustaining nonprofit organizations (NPOs). For this reason, volunteers have the potential to impact the success and effectiveness of local NPOs including nonprofit hospitals such as Banner Health, Mayo Clinic, and HonorHealth. These hospitals rely on the services provided by volunteers to help facilitate their patient care and achieve their missions. An important component of the hospitals’ volunteer programs must focus on the recruitment and retention of volunteers. According to the Bureau of Labor Statistics, volunteer rates are lowest among 20-24-year-olds. Since most college students encompass the 18-24 age range, understanding the factors that motivate and influence them could indicate why there is a low number of hospital volunteers in this age group. ASU students were surveyed regarding their volunteer history, volunteer motivations, and volunteer constraints. Their responses were compared to survey results from local hospital volunteers to look for significant differences or similarities which are highlighted in this study. A total of 183 ASU students between the ages of 18 and 24 completed the survey, and 58 of those students identified as a prior or current hospital volunteer. Three ASU students participated in a focus group. Out of the five Arizona nonprofit hospitals contacted, only one participated in the study. Banner Thunderbird Medical Center (BTMC) had 34 active hospital volunteers complete the survey. The BTMC volunteers who participated in the study were between 14 and 83 years old with the most common age being 69 years old