This thesis investigates general equilibrium asset prices in non-competitive markets in which monopolistic traders, arbitrageurs, and extrapolators (MAX) coexist. Extrapolators form beliefs about the probability distribution of future asset prices based on sentiment, which is determined by historical asset prices. Arbitrageurs trade on mispricing but experience the limits of arbitrage, and monopolistic traders hold correct beliefs and market power. Chapter 1 provides a research overview. Chapter 2 presents a discrete-time model and investigates monopolistic traders' optimal strategies. We argue that the equilibrium price is determined not by monopolistic traders' current assets alone, but by the sequence of trades that acquired them. Monopo...