Voltage dip is one of the detrimental power quality problems that can lead to huge financial losses in industries. Its economic impact is not only associated with the quality of the supply but also with sensitivity of electronic controls and equipment of the industry which are susceptible to voltage dips. Mitigating solutions are available but the choice depends on the careful assessment of the economic impact of voltage dips and economic gains of solutions. This paper presents an approach for estimating the economic cost of voltage dips based on sensitivity analysis. The voltage-tolerance curves of the sensitive equipment are obtained from experimental tests under different conditions. From the behavior and interaction of process equipment...