Attracting Millennials with Social Media and Recruitment Websites

In recent years, there is increasing evidence that employers need to place greater emphasis on communication with talented young people. Jobseekers usually have only basic information and vague knowledge and experience about a job and organizational characteristics in the early stage of the recruitment process. Nowadays, prospective applicants search for information about future employers by using their recruitment websites and social media. The study identifies whether Czech university business students use social media and recruitment websites to choose their potential employers. The study also investigates whether using social media and recruitment websites for employer research is gender dependent. The paper concludes with theoretical and practical implications, followed by directions for future research and its limitations