Understanding How Independent Artists' Alternative Exhibition Methods Engage Audiences

This research looks at how independent artists employ unorthodox exhibition methods as an alternative to exhibiting in a traditional white walled gallery or museum setting and the ways in which those methods attract and engage a broad public audience. This study combines a survey of literature from the field reporting on such matters with a series of case studies, focused on three working visual artists. It investigates the reoccurring themes which arise among the artists in addition to what has been reviewed in the field. The analysis summarizes three key points critical to each independent artist’s ability to attract a broad and lasting public audience. Additionally, findings illustrate how established arts organizations can apply these methodologies to ensure their own exhibitions are successful in engaging new audiences and building a wider public interest. The findings in this study review limited information and there is much quantitative research and analysis still to be done in regards to identifying broader audience attendance, participation and retention strategies.M.S., Arts Administration -- Drexel University, 201