Information Retrieval systems rely on large test collections to measure their effectiveness in retrieving relevant documents. While the demand is high, the task of creating such test collections is laborious due to the large amounts of data that need to be annotated, and due to the intrinsic subjectivity of the task itself. In this paper we study the topical relevance from a user perspective by addressing the problems of subjectivity and ambiguity. We compare our approach and results with the established TREC annotation guidelines and results. The comparison is based on a series of crowdsourcing pilots experimenting with variables, such as relevance scale, document granularity, annotation template and the number of workers. Our results show...