Add to ORKGThe article discusses the elements of an efficient strategic account management program (SAM). The development of such program entails setting of goals that assist the company's strategy and business case for the program. It suggests that the decisions on establishing a SAM program and its objectives must be formed in top management. It stresses the need for SAM program creators to ensure that account managers possess the right skills to effectively participate in handling key accounts
The main objective of this paper is to introduce strategic management accounting and strategic manag...
The purpose of this thesis paper was to examine the future requirements, skills, and competences of ...
The article discusses the concept of "talent management" as a modern approach of strategy planning a...
Account management has a rich tradition starting in the early 1960’s. At the same time, the concept ...
he application of strategic management accounting instruments in corporate governance is a significa...
Purpose: This paper aims to discuss the changing role of the strategic account manager (SAM). Design...
The account management field works closely with the sales team, serving as the customer’s primary po...
Account management has a rich tradition starting in the early 1960’s. At the same time, the concept ...
This study explores managing strategic accounts for co-creation of value, and the utility of managem...
Now more than ever, companies are faced with a critical and challenging truth. Today’s customer is d...
As we speak today, if I look at all the companies that have a strategic account management program ...
Despite being economically and socially important to Malaysia, little has been done to study the inn...
The current paper presents the state-of-the-art of strategic management accounting (SMA) information...
The main topic of the article is strategic management accounting. The genesis of strategic managemen...
Purpose - The strategy of carefully selecting the most important group of business customers for spe...
The main objective of this paper is to introduce strategic management accounting and strategic manag...
The purpose of this thesis paper was to examine the future requirements, skills, and competences of ...
The article discusses the concept of "talent management" as a modern approach of strategy planning a...
Account management has a rich tradition starting in the early 1960’s. At the same time, the concept ...
he application of strategic management accounting instruments in corporate governance is a significa...
Purpose: This paper aims to discuss the changing role of the strategic account manager (SAM). Design...
The account management field works closely with the sales team, serving as the customer’s primary po...
Account management has a rich tradition starting in the early 1960’s. At the same time, the concept ...
This study explores managing strategic accounts for co-creation of value, and the utility of managem...
Now more than ever, companies are faced with a critical and challenging truth. Today’s customer is d...
As we speak today, if I look at all the companies that have a strategic account management program ...
Despite being economically and socially important to Malaysia, little has been done to study the inn...
The current paper presents the state-of-the-art of strategic management accounting (SMA) information...
The main topic of the article is strategic management accounting. The genesis of strategic managemen...
Purpose - The strategy of carefully selecting the most important group of business customers for spe...
The main objective of this paper is to introduce strategic management accounting and strategic manag...
The purpose of this thesis paper was to examine the future requirements, skills, and competences of ...
The article discusses the concept of "talent management" as a modern approach of strategy planning a...