Doing better by doing good : how CSR practices help in engaging employees

Earlier research has established the role of CSR practices in engaging employees, both in general and specifically in the hospitality and tourism industries. However, less is known about the details of this relationship. This article focuses on understanding how CSR practices induce engagement in employees and proposes that fulfilment of ideological employer obligations (ideological currency) and CSR supporting HR practices (CSHR) help explain the relationship between CSR and employee engagement. Data were collected from a sample of Dutch travel organisation employees, and using PLS-SEM, our findings demonstrate that employee engagement is positively related to a company’s CSR practices, with mediating roles for CSHR and ideological currency. This implies that organizations with clear CSR (HR) policies and a good understanding of the CSR goals employees want to contribute to will increase employee engagement and sustainable company performance. Best paper awar