Goal-Directed Emotions Nudge R&D Investment Decisions

In order to determine the psychosocial effects (i.e., emotional affect) in human decision-making, 3 experiments – two laboratorial and one field experiment - were carried out. The willing-to-pay (WTP) data in the two laboratorial experiments projects the subjective risk-taking propensity, where EDA (Electrodermal Activity) in second data shows the emotional affect. In third experiment, the records of food consumption and body-weight change are used to examine the emotional affect in one’s natural risk-taking decision