PENGARUH PERSEPSI REPUTASI BANK, PERSEPSI JAMINAN RASA AMAN DAN PROMOSI TERHADAP MINAT MASYARAKAT NON MUSLIM MENJADI NASABAH BANK SYARIAH

This study aimed to determine the effect of bank reputation perceptions, security assurance perceptions and promotion on non-Muslim communities interest as Islamic bank customers, especially in Kampoeng Ketandan Yogyakarta. The instrument of data collection in this study used a direct distributed questionnaire to respondents. The sample in this study was taken by purposive sampling data collection method, which was taken by limiting certain criteria. From these restrictions, 50 respondents was obtained as sample. The obtained data were analyzed using multiple linear regression through SPSS v.21 software. The results showed that bank reputation perception and promotion had a positive and significant effect on non-Muslim communities interest to become customers of Islamic banks. While the security assurance perception did not not effect the interest of non-Muslim communities to become customers of Islamic banks