PENGARUH MARKETING MIX DAN SYARIAH COMPLIANCE TERHADAP KEPUTUSAN NASABAH MEMILIH BANK BRI SYARIAH DI MADIUN

This study aims to find out the marketing mix consisting of product, price, promotion, place and syariah compliance evidence for customers decision choosing Bank BRI Syariah KC Madiun. This research uses descriptive quantitative approach. The population in this study is all customers BRI Syariah KC Madiun with sampling using simple random sampling method. The technique of writing the data using a questionnaire with a sample of 60 respondents. Instrument validity test using Pearson Correlation formula. Instrument reliability using Alpha Cronbach formula. Test prerequisite analysis of normality, multicollinearity, and heteroscedasticity. Data analysis using multiple linier regression analysis technique. The results of this study simultaneously show that Marketing Mix and Syariah Compliance significantly influence the customers decision choosing Bank BRI Syariah KC Madiun. The results partially indicate that marketing mix variables that have significant effect are price, promotion and syariah compliance evidence to customers decision choosing Bank BRI Syariah KC Madiun. The variables of marketing mix that have no significant effect is the product and place against the customers decision choosing Bank BRI Syariah KC Madiun