PENGARUH PRODUK PERBANKAN SYARIAH DAN KUALITAS LAYANAN TERHADAP LOYALITAS KONSUMEN PADA BPRS MAM CABANG WONOSARI

This study aims to find out the Sharia Banking Productand Service Quality to Customer Loyality in BPRS MAM Cabang Wonosari. This research uses descriptive quantitative approach. The population in this study is all customers BPRS MAM Cabang Wonosari with sampling using simple random sampling method. The technique of writing the data using a questionnaire with a sample of 100 respondents. Instrument validity test using Pearson Correlation formula. Instrument reliability using Alpha Cronbach formula. Data analysis using multiple linier regression analysis technique. The results of this study simultaneously show that Sharia Banking Product and Service Quality significantly influence the loyality habit from customer to BPRS MAM Cabang Wonosari. The results partially indicate that Sharia Banking Product and Service Quality significantly influence the loyality of customer to BPRS MAM Cabang Wonosari