TEKNIK KOMUNIKASI PERSUASIF DALAM TAHAP PEMBERDAYAAN MASYARAKAT UNTUK PEDULI LINGKUNGAN (STUDI DESKRIPTIF PADA KOMUNITAS FORUM KOMUNIKASI WINONGO ASRI YOGYAKARTA)

The city of Yogyakarta, is geographically crossed by three major rivers, namely the Winongo River, Gajah Wong and Code. Winongo River has a length of 43.75 km which crosses the Sleman Regency, Yogyakarta City, and Bantul Regency. Of the total 43.75 km, around 18 km of river flow is in the western region of Jogja and passes through 6 Sub-districts and 11 Sub-districts. Public concern for the environment is still relatively low, this can be seen from the behavior of people who are still littering. So that waste becomes piling up and causes flooding. Research with the title "Persuasive Communication Techniques in the Community Empowerment Stage to Care for the Environment". The purpose of this study was to find out the Communication Technique of the Pesuasif Communication Community of the Winongo Asri Communication Forum in the Community Empowerment Stage to Care for the Environment Around the Winongo River. This research method uses a qualitative approach. The subject in this study was the Winongo Asri Communication Forum Community of Yogyakarta. The object is Persuasive Communication of the Community of Winongo Asri Communication Forum in Yogyakarta in the Community Empowerment Stage to Care for the Environment. Data collection through in-depth interviews, documentation and observation. Data analysis techniques in this study are Miles and Huberman interactive analysis techniques. Data validity method uses source triangulation, namely Mr. R Kakung Wahyu Wibowo ST, SH from the Environmental Service. The results of the analysis and discussion were the Community Communication Forum of Winongo Asri Yogyakarta in the community empowerment stage to care for the environment applying the Association, Integration, Tataan and Red-herring Techniques through PIRT socialization and training activities, while the technique that was not implemented was reward techniques