PENGARUH IKLAN POLITIK MARS PERINDO DI TELEVISI TERHADAP CITRA POLITIK HARY TANOESOEDIBJO ( Analisis Regresi Linear Sederhana pada Pemilih Pemula di Kecamatan Depok, Sleman, DIY )

The democratic system implemented in Indonesia has encouraged the free competition of politicians in political imaging or political imagery. This is manifested in various forms, including by means of "political advertising wars" in various communication media. Politicians are well aware that a positive political image is vital in elections based on the majority of votes. The political promises that are packaged in political advertising are one of the strategic forms of strategic imaging This study aims to determine the magnitude of the influence of political advertising Perindo mars on television to the political image Hary Tanoesoedibjo. This research used survey method to 100 respondents of beginner voters in Depok sub-district, Sleman, which consists of the village Condongcatur, Caturtunggal and Maguwo. The results showed that there is a significant influence between Perindo's political advertising on television to the political image of Hary Tanoesoedibjo. The correlation coefficient between Perindo's political ads and the political image of Hary Tanoesoedibjo is 0.637 positive. Perindo's political advertisement on television has an effect of 40.5% on the political image of Hary Tanoesoedibjo. While the rest of 59.5% influenced by other factors not examined in this study Keyword : Political Advertising, Political Image, Perindo Mars, Hary Tanoesoedibjo