PENGARUH AKSES AKUN INSTAGRAM ALASANTRI TERHADAP PERSEPSI FOLLOWER TENTANG CITRA SANTRI

Social media has come to different type of apss, instagram one of the example.The presence of Instagram is an excellent breakthrough for introducing artist‟s work especially from creative photo and video contents. One of the most followed Instagram account called Alasantri (@alasantri) is very well known from its creative photo and video that brings up the theme of santri lifestyle (Islamic boarding school student) and Islamic boarding school. The aim of this account is to introduce the world of santri and Islamic boarding school to the public who are to know the world of santri and Islamic boarding school. The aim of the research “The Access Influence of Instagram Account Alasantri toward Society Perception about The Image of Santri” is examine how the public accesses Alasantri Instagram account, how society perception about the image of santri. This study uses the theory of media exposure and the theory of perception from Richard West and Lynn H.Turner. The Validity test is completed using construct validity test with product moment in SPSS. The realibility test uses one shot technique from SPSS program. The method of the research is explanative survey with questinare as the data technique. The quantity of the samples are 125 people, data collection technique use systematic random sampling. Data analysis uses spearman rank corellation analysis and cross tab analysis. The conclusion in this research there is a relationship between Alasantri Instagram account accession to public perception about the image of santri. Keyword: Social Media, Instagram, media exposure, perceptio