Cross-cultural variation in women’s preferences for men’s body hair

Objectives: According to the ectoparasite avoidance hypothesis, natural selection has shaped human hairlessness to reduce the potential for the body to host disease carrying ectoparasites. However, men retain sexually dimorphic and conspicuous patches of facial and body hair. The ectoparasite avoidance hypothesis also proposes that sexual selection via women’s mate preferences for reduced hirsutism has further elaborated upon the reduction in body hair and could explain variation in women’s preferences for body hair in men. The current study tests this hypothesis using cross-cultural data from 30 countries on women’s preferences for chest hair. Methods: We test whether heterosexual women’s (N = 3436) preferences for reduced hirsutism are most pronounced in countries with higher disease and parasite levels or whether other social and economic factors previously shown to influence preferences for facial masculinity and beardedness predict women’s preferences for chest hair. Results: We found that preferences were unrelated to past or current disease rates. Instead, preferences for body hair were stronger among women who were older, had strong preferences for facial hair, and were from countries that had male-biased sex ratios, higher human development indices, and lower education indices. Women’s body hair preferences were also associated with facial masculinity preferences and gender empowerment. However, neither these terms, nor human development indices or education indices were individually significant in their contributions to the family of best-fit models and we suggest caution when interpreting their significance. Conclusions: Women’s preferences for body hair may be strongest among women from countries where male-male competition is higher and preferences for beardedness are stronger rather than where prevailing ecological conditions my impact on maternal and offspring survival