Prospects for early childhood feeding interventions: an exploration of parent's concerns and acceptability towards social media intervention opportunities

The present study aims to (i) consult with parents regarding child feeding concerns, as relevant to child feeding interventions, (ii) determine parents' willingness to participate in online and social media-based interventions and (iii) determine differences in intervention acceptability based on geographic diversity and demographic characteristics.Three hundred thirty Australian parents of children (2.0-5.0 years) with child feeding concerns participated in an online, cross-sectional survey. Kruskal-Wallis with Dunn's multiple-comparison test, using Bonferroni adjustment, was used to compare differences between variables and participants characteristics (region of residence, parent age, parent education and income).About 53.9% of respondents were concerned about child fussy eating, with lack of time and child tantrums common barriers to addressing concerns. Respondents indicated that a combination of online platforms (websites, email, Facebook) was their preferred method of intervention participation, although, a combination of online and face-to-face methods also had modest preference, particularly among lower educated parents. Participants indicated that they would participate in an online intervention (participating once a week) for more than 12 weeks (42.7%), compared with only 4 weeks (participating once a week) for traditionally delivered interventions. About 32.4% of respondents said they would be concerned about their privacy in an online intervention.Fussy eating is likely to be an appealing focus for future child feeding interventions, with strategies to address common barriers an important curriculum area. Online interventions are likely to offer an acceptable and plausible alternative to traditional interventions that are able to reach geographically diverse populations, although face-to-face intervention components still hold appeal