MOTIVASI WISATAWAN AGROWISATA KAMPUNG COKLAT (Studi Kasus di Desa Plosorejo Kecamatan Kademangan Kabupaten Blitar Jawa Timur)

Agrotourism combination of agriculture and tourism or plantations combined into an attractive destination for the community to move around in the plantation environment. The purposes of this research are 1.) to know the driving forces Kampung Coklat Agrotourism visitor's decision, 2.) to know the attraction Kampung Coklat Agrotourism visitors’ decision 3.) to know the driving forces and attractiveness Kampung Coklat Agrotourism visitors’ decision. Determination of research location was done intentionally in Kampung Coklat Agrotourism, Blitar. The kind of this research are quantitative research with the aim to test predetermined hypotheses and qualitative descriptive to explain the complete picture in agrotourism. The population in this study was all tourists visiting Kampung Coklat Agrotourism. The number of samples used was 70 respondents for a month. In this research, it was used an instrument in form of questionnaire and it was measured with likert scale where the result was analyzed through SEM analysis using WarpPLS 3.0. The result of this study was the thrust and attractiveness variables have significant influence on visiting decision with p-value