AKTIVITAS KOMUNIKASI PEMASARAN DALAM EMPROMOSIKAN PARIWISATA ( Studi Pada Dinas Pariwisata Kabupaten Sumba Barat Daya-NTT)

This research will study Marketing Communication Activities in order to promote tourism in Southwest Sumba district. The aim is to find out about Marketing Communication Activities in order to promote tourism and also to find out the factors that are the inhibitor and proponent factors in Promoting Tourism. The research method used is a qualitative approach. The type used in the study is descriptive and uses basic natural research. The focus of this research is to find out about Marketing Communication Activities and also to find out the factors that are obstacles in promoting tourism in Southwest Sumba district by Tourism Office. The data analysis technique in this study uses the models of Miles, Haberman and Saldana. The outcomes of this study indicate that the Tourism Office has did Marketing Communication Activities but it is not going well. The application of mixed Marketing Communications in order to promote tourism in Southwest Sumba district are to establish the aim of Communication, identify target markets, design message, forms of mix marketing communication activities model, pay attention to stakeholders, evaluate stage and analyze factors that become inhibitor and proponent in promoting tourism are in Southwest Sumba district. With this research, the writer recommends that the Sumba Barat Daya district tourism office be expected to see and re-choose mixed model marketing communications effectively with its real implementation. Because looking at a small budget is not possible to use all mixed marketing communication models to promote tourism in Southwest Sumba district