The purpose of this paper is to develop an understanding of what constitutes relationship quality in four different countries. The paper shows which attributes are important in assessing relationship quality and how they vary in importance among countries
Even in the business-to-business markets, service quality is becoming very important factor which de...
This study focuses on two aspects of business-to-business relationships, relationshop quality and re...
The phase relationship marketing has recently received a great deal of attention from both academi...
Purpose – The objective of this study is to analyse relationship quality in a business-to-business c...
This report aims to evaluate the quality of relations between B2B companies in the competitive conte...
This report aims to evaluate the quality of relations between B2B companies in the competitive conte...
This report aims to evaluate the quality of relations between B2B companies in the competitive conte...
This report aims to evaluate the quality of relations between B2B companies in the competitive conte...
The manuscript focuses on developing our understanding of what constitutes relationship quality in t...
This chapter describes on the operationalisation and testing of the newly developed Relationship Qua...
Most of the empirical studies in relationship marketing are based on the assumption that the quality...
Most of the empirical studies in relationship marketing are based on the assumption that the quality...
In this article, the authors develop a new measurement scale (the RELQUAL scale) to assess the degre...
In this article, the authors develop a new measurement scale (the RELQUAL scale) to assess the degre...
The phase relationship marketing has recently received a great deal of attention from both academi...
Even in the business-to-business markets, service quality is becoming very important factor which de...
This study focuses on two aspects of business-to-business relationships, relationshop quality and re...
The phase relationship marketing has recently received a great deal of attention from both academi...
Purpose – The objective of this study is to analyse relationship quality in a business-to-business c...
This report aims to evaluate the quality of relations between B2B companies in the competitive conte...
This report aims to evaluate the quality of relations between B2B companies in the competitive conte...
This report aims to evaluate the quality of relations between B2B companies in the competitive conte...
This report aims to evaluate the quality of relations between B2B companies in the competitive conte...
The manuscript focuses on developing our understanding of what constitutes relationship quality in t...
This chapter describes on the operationalisation and testing of the newly developed Relationship Qua...
Most of the empirical studies in relationship marketing are based on the assumption that the quality...
Most of the empirical studies in relationship marketing are based on the assumption that the quality...
In this article, the authors develop a new measurement scale (the RELQUAL scale) to assess the degre...
In this article, the authors develop a new measurement scale (the RELQUAL scale) to assess the degre...
The phase relationship marketing has recently received a great deal of attention from both academi...
Even in the business-to-business markets, service quality is becoming very important factor which de...
This study focuses on two aspects of business-to-business relationships, relationshop quality and re...
The phase relationship marketing has recently received a great deal of attention from both academi...
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