Add to ORKGThe article focuses on the importance of storytelling as a means for businesses to promote their ideas to investors. The lessons for senior managers and businesspeople on what comprises an emotional story include the lack of connection between academic labels and good storytelling, the power of serendipity, and the persuasive power of going along with trends
Selling original or quirky products is often an uphill battle. But research that involved an analysi...
Purpose Storytelling is a natural way for humans to express ourselves — we have always told stories...
Ground breaking research reveals how prominent business leaders in the United Kingdom see ‘na...
In this article we explore a key challenge in the innovation process around how an innovation might ...
Stories are powerful tools for change. Providing practical illustrations of contexts where stories c...
Though the decisive benefits that are generated through a good formulate story, theauthors of this t...
Storytelling, an important part of human communication, is being increasingly used by companies to c...
Brands have always sought to establish relationships with their audiences through marketing and comm...
Objectives: The purpose of this research is to understand how storytelling supports existing brands ...
Brands have always sought to establish relationships with their audiences through marketing and comm...
This paper investigates the role of stories in corporate brand management, specifically how storytel...
Purpose: Storytelling is claimed to be an effective way of communicating corporate strategy within o...
Corporate storytelling is a recognized marketing strategy, however the usage of it is regarded to be...
Storytelling, an improtant part of human communication, is being increasingly used by companies to c...
From the article: Innovation project leaders have the challenging role of guiding their team by man...
Selling original or quirky products is often an uphill battle. But research that involved an analysi...
Purpose Storytelling is a natural way for humans to express ourselves — we have always told stories...
Ground breaking research reveals how prominent business leaders in the United Kingdom see ‘na...
In this article we explore a key challenge in the innovation process around how an innovation might ...
Stories are powerful tools for change. Providing practical illustrations of contexts where stories c...
Though the decisive benefits that are generated through a good formulate story, theauthors of this t...
Storytelling, an important part of human communication, is being increasingly used by companies to c...
Brands have always sought to establish relationships with their audiences through marketing and comm...
Objectives: The purpose of this research is to understand how storytelling supports existing brands ...
Brands have always sought to establish relationships with their audiences through marketing and comm...
This paper investigates the role of stories in corporate brand management, specifically how storytel...
Purpose: Storytelling is claimed to be an effective way of communicating corporate strategy within o...
Corporate storytelling is a recognized marketing strategy, however the usage of it is regarded to be...
Storytelling, an improtant part of human communication, is being increasingly used by companies to c...
From the article: Innovation project leaders have the challenging role of guiding their team by man...
Selling original or quirky products is often an uphill battle. But research that involved an analysi...
Purpose Storytelling is a natural way for humans to express ourselves — we have always told stories...
Ground breaking research reveals how prominent business leaders in the United Kingdom see ‘na...