With the increasing influence of modern technologies, collective management stands in front of a significant challenge. An integral part of this process is the necessary change in our society’s psychology, as the disputed shifts in the possibilities of using copyrighted works on the Internet represent a whole new perspective on sharing creativity and collaboration between users and authors. Changes in possibilities of using copyrighted works and in the minds of stakeholders indicate that our current system is not sustainable in the long term. The original motivation to create organisations of collective management – the possibility of more economically advantageous and useful administration of legitimate claims of authors, still exists. The...