This study aims to understand the behavior of netizen segments that actively use digital media for shopping activities for traditional Indonesian decorative products online. website quality as an online marketing medium will have an effect on the intention to use website and then influence the netizen intention behavior. UMKM traditional ornamental variety has become the focus of research objects, and the sample of netizens selected through participation in filling out an online questionnaire on the website www.legacyofindonesia.com. Netizen participation reached 161 people and gave results that, website quality had a positive effect on the intention to use website and then had a positive effect on the intention behavior. Besides that the w...
Abstract - This research aims to examine the effect of social network marketing, attitudes toward so...
The present study examined the structural interrelationships among consumer characteristics, shoppin...
The rapid development of technology eases people to do many things such as shopping, paying bill, tr...
This study aims to understand the behavioral intentions of the netizens segment who actively use dig...
This study aims to understand website user behavior and online shopping behavior intentions through ...
Marketing communication is an essential element in the business. The measurement of communication pr...
This study aims to understand the behaviour of customers from the netizen segment who actively use d...
This study aims to understand the behaviour of customers from the netizen segment who actively use d...
Social media has greatly changed the game in e-commerce. The past decades have witnessed the beginni...
To gain consumer buying interest, can not be separated from the presentation of a quality website, w...
Penelitian ini bertujuan untuk (1) menjelaskan pengaruh Website Quality terhadap Consumer Satisfact...
Online shopping is growing rapidly around the world and started to replace traditional way of shoppi...
The development of e-commerce with the C2C category is very fast and is dominated by the millennial ...
PENGARUH WEBSITE QUALITY DAN WEBSITE BRAND TERHADAP MINAT BELI ONLINE DENGAN KEPERCAYAAN SEBAGAI VA...
This research aims to examine the effect of social network marketing, attitudes towards social netwo...
Abstract - This research aims to examine the effect of social network marketing, attitudes toward so...
The present study examined the structural interrelationships among consumer characteristics, shoppin...
The rapid development of technology eases people to do many things such as shopping, paying bill, tr...
This study aims to understand the behavioral intentions of the netizens segment who actively use dig...
This study aims to understand website user behavior and online shopping behavior intentions through ...
Marketing communication is an essential element in the business. The measurement of communication pr...
This study aims to understand the behaviour of customers from the netizen segment who actively use d...
This study aims to understand the behaviour of customers from the netizen segment who actively use d...
Social media has greatly changed the game in e-commerce. The past decades have witnessed the beginni...
To gain consumer buying interest, can not be separated from the presentation of a quality website, w...
Penelitian ini bertujuan untuk (1) menjelaskan pengaruh Website Quality terhadap Consumer Satisfact...
Online shopping is growing rapidly around the world and started to replace traditional way of shoppi...
The development of e-commerce with the C2C category is very fast and is dominated by the millennial ...
PENGARUH WEBSITE QUALITY DAN WEBSITE BRAND TERHADAP MINAT BELI ONLINE DENGAN KEPERCAYAAN SEBAGAI VA...
This research aims to examine the effect of social network marketing, attitudes towards social netwo...
Abstract - This research aims to examine the effect of social network marketing, attitudes toward so...
The present study examined the structural interrelationships among consumer characteristics, shoppin...
The rapid development of technology eases people to do many things such as shopping, paying bill, tr...