Identifying social entrepreneurial intent among students in South African universities

A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management specialising in Entrepreneurship and New Venture Creation Johannesburg, 2016Social entrepreneurship is considered to be a practical way of solving global social challenges. Social entrepreneurs are considered to be change agents with a purpose of making a difference to those in need. Therefore, developing social entrepreneurship and potential social entrepreneurs should be encouraged and celebrated. This study aims to identify potential entrepreneurs in South Africa, by examining the intentions of students at universities in South Africa with regard to establishing a social venture. Empirical evidence suggests that motivational factors influencing behaviour can be summarised as intentions. Ajzen’s Theory of Planned Behaviour (1991) suggests that intentions are a prerequisite for entrepreneurial behaviour. This study presents an integrated model drawing on existing social intention-based models by Mair and Noboa (2003) and Ayob et al. (2013). The study seeks to establish the significance of relationships between antecedents (empathy, exposure and selfefficacy) and perceived feasibility and desirability and their influence on social entrepreneurial intentions. In order to analyse the hypothesised relationships in the proposed model, Structural Equation Modelling was conducted, based on 171 respondents. The findings of the study indicate that only empathy and exposure as antecedents to perceived feasibility had positive and significant relationships. The relationships between the antecedents of empathy, exposure and self-perceived desirability were insignificant. Surprisingly, the relationship between self-efficacy and perceived feasibility in this study was non-significant. Social entrepreneurship has the potential to solve the challenging social problems currently facing South Africa. Because of this, a study to determine the elements that motivate Social Entrepreneurship Intentions is invaluable. The study should provide some guidance in promoting and encouraging entrepreneurship through various interventions (Malebana, 2014).MT201