Adjectival evaluative patterns in lifestyle magazines

The present thesis focuses on the classification, description and comparison of evaluative adjectives occurring in two lifestyle magazines, Cosmopolitan (for women) and Esquire (for men. The theoretical part presents general information on evaluation and evaluative language, local grammars, lifestyle magazines and differences between the use of language by women and men. The material for the analysis is drawn from online articles published by Cosmopolitan and Esquire which are part-of-speech tagged using the freeware Part-Of-Speech tagger TagAnt, the analysis is carried out using the corpus analysis software AntConc. The initial part of the analysis describes and compares the most frequently used evaluative adjectives in the two corpora. The final section uses the patterns presented in the theoretical part of the thesis as a starting point; the two corpora are searched to find their occurrences, potential variations and patterns that have not been described previously. Key words: Evaluation, lifestyle magazines, local grammars, evaluative pattern