Corporate Culture and Personnel Activities in a Selected Business

The topic of this diploma thesis is Corporate Culture and Personnel Activities in a Selected Business. The aim of the thesis is to characterize the corporate culture with the help of specification of its crucial cultural dimensions in connection with the personal activities and proposing changes leading to the desired state in the selected business. The research was carried out at the company of an engineer Jan Hutkay. The thesis is divided into four main parts - literary research, aim and methodology of work, characteristics of the current state in the business and discussion, summarized evaluation and proposals for changes. Literary research is focused on explanation of important terms related to corporate culture and personnel activities. It is followed by the summarization of the aim of the work and the research methods. Quantitative research methods used in the work included the questionnaire survey in the form of the Personnel Activity Questionnaire and the VSM 94 a 2013 tests. Among the qualitative methods used for the purposes of the thesis belong observations, unstructured interviews and Color Semantic Differential Tests were used from qualitative methods. The current situation in the company was characterized by the analysis of the individual questionnaires, which was supplemented with the information obtained through interviews and observations. After a thorough analysis and interconnection of the results of all research methods, it has been found out that corporate culture tends to deserve the dimensions of low power distance, femininity, collectivism, and acceptance of risks and changes. The undesirable resultant dimensions include the short-term business orientation and the dimension of indulgence. The final part of the thesis focuses on designing measures that stabilize the desired cultural dimensions and, above all, change the undesirable cultural dimensions. The results of the personnel activities' questionnaire which identified the main shortcomings and problems were used to suggest specific changes. The introduction of the proposed changes directs the enterprise closer to the knowledge economy, which improves its performance and competitiveness