Sponosor package proposals for partners of junior Czech tennis players

Title: Sponsor package proposals for partners of junior Czech tennis players Objectives: The main aim of this bachelor's thesis is to propose several sponsorship packages so that the sponsors deal with the issue and eventually be willing to approach them. Methods: To meet the objectives of the bachelor's thesis were used qualitative methods of data collection, in particular, especially semi-structured interviews with representatives of Wilson, Babolat and Yonex companies. In addition, interviews with junior tennis players were used. Results: Based on the interviews, it was found that companies did not have much room for maneuvering. On the other hand, it is reasonably expected that these companies will take into account the newly created sponsorship packages next season. Keywords: Tennis, sponsors, marketing, financ