Information Needs and Information Behaviour of Fashion Bloggers

This bachelor thesis focuses on the topic of informational behaviour of fashion bloggers. It tries to find out if fashion bloggers need to go to libraries to work on their blogs. The thesis consists of two parts; a theoretical one and a practical one. The theoretical part deals with informational behaviour and informational needs in general. It also briefly analyses the current state of fashion blogs and the work of bloggers. The second part of the work evaluates the interviews with fashion bloggers. Their working environment is describe and the current state of the fashion blogging world is shown through their eyes. Next it explains informational behaviour and informational needs of fashion bloggers with respect to their answers in the survey. The survey is more deeply explained in the second part. The final chapter summarises the work and the research. Based on the found facts it gives recommendations on how libraries can attract more people, who have similar interest to fashion bloggers