Add to ORKGThis case study evaluates the additional benefits of sport sponsorship over and above the usual marketing communication objectives. It explores the sponsorship by an international financial servies company, American Express, of a local professional football club, Brighton and Hove Albion
Today, sponsorship is an integrated communication tool used for the achievement of commercial object...
This paper examines how sponsors perceive the impact of different elements of a sponsorship package ...
A broad array of research has in the past been conducted on the reciprocal benefits of sponsors and ...
The highly cluttered market environment has forced companies to find new media in order to become ...
Sport sponsorship has become as important part of the marketing communication mix for companies tod...
The aim of this study is to explore the capabilities of sports sponsorship as a services issue which...
Sponsorship has become a multi-billion dollar industry, with sport accounting for over 70% of expend...
Sponsorships related to sports is a type of marketing that’s occupying more space in today’s corpora...
Sponsorship, in general, is an important component of promotional mix devised by many companies. Com...
[Extract] This paper illustrates the growing importance of sponsorship as a strategic marketing comm...
Results and findings. Sport sponsorship is the pro¬cess of exchange, where a business company invest...
The last decades sport sponsorship has grown into a massive industry. This has given marketers uniqu...
Sponsorship is a form of promotional communication with the basic goal to persuade. Researchers have...
The underlying motivation of this paper is the investigation of the impact sport sponsorship has on ...
Purpose – This study aims to investigate how organizations can utilize sport sponsorship to build th...
Today, sponsorship is an integrated communication tool used for the achievement of commercial object...
This paper examines how sponsors perceive the impact of different elements of a sponsorship package ...
A broad array of research has in the past been conducted on the reciprocal benefits of sponsors and ...
The highly cluttered market environment has forced companies to find new media in order to become ...
Sport sponsorship has become as important part of the marketing communication mix for companies tod...
The aim of this study is to explore the capabilities of sports sponsorship as a services issue which...
Sponsorship has become a multi-billion dollar industry, with sport accounting for over 70% of expend...
Sponsorships related to sports is a type of marketing that’s occupying more space in today’s corpora...
Sponsorship, in general, is an important component of promotional mix devised by many companies. Com...
[Extract] This paper illustrates the growing importance of sponsorship as a strategic marketing comm...
Results and findings. Sport sponsorship is the pro¬cess of exchange, where a business company invest...
The last decades sport sponsorship has grown into a massive industry. This has given marketers uniqu...
Sponsorship is a form of promotional communication with the basic goal to persuade. Researchers have...
The underlying motivation of this paper is the investigation of the impact sport sponsorship has on ...
Purpose – This study aims to investigate how organizations can utilize sport sponsorship to build th...
Today, sponsorship is an integrated communication tool used for the achievement of commercial object...
This paper examines how sponsors perceive the impact of different elements of a sponsorship package ...
A broad array of research has in the past been conducted on the reciprocal benefits of sponsors and ...