Add to ORKGThailand is a leading regional and global automotive manufacturer. It was ranked the first among ASEAN countries and 15th in the world in 2012. It is also a major regional production base for motorcycle and automotive parts. The car production has been steadily increasing since 1999. The concept of relationship commitment between buyers and sellers has generated lot of interests and has been the central focus in relationship marketing research. This paper is perform to propose a study of the power influence in the relationship commitment between dealers and suppliers in the Thai automobile industr
The steep increase in the number and variety of exchange relations, the increased complexity and unc...
Abstract : Indonesia has been one of Southeast Asia’s largest used car markets. Approximately 2.5-3...
This paper examines factors that encourage firms to go into supply chain collaborations (SCC) and re...
The automotive industry is one of the main industries in Thailand with significant contribution to t...
In supplier-dealer relationships, commitment is referred to as a desire to develop a stable relatio...
Relationship satisfaction is an important factor in understanding the development, enhancing, and ma...
Purpose – The purpose of this paper is to analyze the nature and the evolution of manufacturer–suppl...
With the increasing interest in buyer-supplier relationships, relationship satisfaction has become a...
Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, pr...
This study will look at the concept of relationship quality (RQ) and its relationship to customer lo...
Managing the channel relationship is a key concern in manufacturer-dealer relationship.This study in...
With the increasing interest in buyer-supplier relationships, relationship satisfaction has become a...
This paper focused the relationship marketing in branding within the customer durable goods, specifi...
Competition in the motor-vehicles tire industry especially tires for passenger cars is increasing. I...
Competition in the motor-vehicles tire industry especially tires for passenger cars is increasing. I...
The steep increase in the number and variety of exchange relations, the increased complexity and unc...
Abstract : Indonesia has been one of Southeast Asia’s largest used car markets. Approximately 2.5-3...
This paper examines factors that encourage firms to go into supply chain collaborations (SCC) and re...
The automotive industry is one of the main industries in Thailand with significant contribution to t...
In supplier-dealer relationships, commitment is referred to as a desire to develop a stable relatio...
Relationship satisfaction is an important factor in understanding the development, enhancing, and ma...
Purpose – The purpose of this paper is to analyze the nature and the evolution of manufacturer–suppl...
With the increasing interest in buyer-supplier relationships, relationship satisfaction has become a...
Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, pr...
This study will look at the concept of relationship quality (RQ) and its relationship to customer lo...
Managing the channel relationship is a key concern in manufacturer-dealer relationship.This study in...
With the increasing interest in buyer-supplier relationships, relationship satisfaction has become a...
This paper focused the relationship marketing in branding within the customer durable goods, specifi...
Competition in the motor-vehicles tire industry especially tires for passenger cars is increasing. I...
Competition in the motor-vehicles tire industry especially tires for passenger cars is increasing. I...
The steep increase in the number and variety of exchange relations, the increased complexity and unc...
Abstract : Indonesia has been one of Southeast Asia’s largest used car markets. Approximately 2.5-3...
This paper examines factors that encourage firms to go into supply chain collaborations (SCC) and re...