Towards an understanding of farmers’ motivations and challenges within Short Food Supply Chains: The case of farmers' markets in Mexico

Short food supply chains (SFSCs) are said to hold the potential for creating new shortened relationships between food and society, producers and consumer, and play a key role towards the development of sustainable food networks. However, participating in SFSCs has been found to be challenging for some farmers. Extensive empirical research on SFSCs has been conducted in Europe and USA, but they remain understudied in developing countries. Accordingly, the aim of this paper is to report an ongoing research focused on filling this gap by looking into the motivations and challenges of farmers engaged in SFSCs in Mexico