Mapping marketing library services related literature in LIS open access journals

Open access initiative explores the new way to access scholarly literature free of cost which published in diverse online journals on different subjects. This study aims to identify growth and publication patterns of marketing library and information services related literature published in LIS open access journals by various bibliographic points of view. The results of the study demonstrated that maximum quantity of articles published in marketing library services, most productive year count as 2002 and huge amount of articles focused on library marketing theme. Results further revealed that wide spectrum of articles published in foreign open access LIS journals by single and foreign authors relative to Indian authors and hidden web resources (i.e. Special libraries and Marketing Library services) on LIS Marketing also discovered. This study will be useful to keep track on growth of marketing library services literature publishing in open access journals in library and information science domain