Factors that Influence Consumers’ Overall Sensory Acceptance of Strip Steaks

Multivariate analysis was used to determine demographic, knowledge, habits, and sensory preferences that influence a consumer’s opinion about the acceptability of strip steaks from corn-fed, barley-fed, and grass-fed beef. Even with all the additional information, most consumers’ final opinions about specific types of steaks are based on how they perceive the flavor, tenderness, and juiciness of the beef