THE EFFECT OF SOCIAL NETWORKING ON STUDENTS’ ACADEMIC PERFORMANCE: THE PERSPECTIVE OF FACULTY MEMBERS OF PERIYAR UNIVERSITY, SALEM

The Internet has undergone rapid development, with significant impact on social life and on modes of communication. Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. This study aimed to study the faculty perception of SNS on academic performance of students. The study also focuses to assess the positive and negative impacts of SNS on students’ academic performance. A structured questionnaire designed and was randomly distributed to 110 faculty members of Periyar University, Salem. After collecting the data, SPSS 16 Software was use for the analysis. Percentage analsis, Mean, SD, KMO and Bartlett’s Test and MANCOVA test used to show the interrelationship between variable. More number of faculty members felt that the Addiction to SNSs is problematic issue that affects the students’ academic life and More number of faculty members’ mentioned that help of SNS in the students’ studies because the student can discuss their assignments with friends. The test result there is statistically significant interrelationship between faculty members’ perceptions on negative and positive impacts of SNS on students’ academic performance. The study exposed that there is a significant relationship between gender, age and concern department of the faculty members and their opinion on negative perceptions of SNS on student’s academic performance. However there is no association between the designation of faculty members’ and their opinion on negative perceptions of SNS on student’s performance. It is shows that all the negative opinion is same on SNS. The study pointed that there is no significant relationship between the gender and designation of faculty members’ and their on positive perceptions of SNS on student’s performance. Hence there is a significant relationship between the age and department of faculty members’ and their opinion on positive perceptions of SNS on student’s performance