Add to ORKGA book review by Frauke Hachtmann of Consumer Behavior and Culture: Consequences for Global Marketing and Advertising by Marieke de Mooij
This special issue of the Journal of Business Research features eleven articles selected from the pa...
This special issue of the Journal of Business Research features eleven articles selected from the pa...
This article titled “Globalization impact on advertising: Theories and strategies in global markets....
A book review by Frauke Hachtmann of Consumer Behavior and Culture: Consequences for Global Marketin...
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of t...
A book review on Global Marketing and Advertising to Understand Cultural Paradoxes
Extensive research has investigated branding practices, processes, and consumers’ reactions to brand...
This book attempts to go beyond Hofstede by offering new perspectives for cross-cultural research in...
Globalization is spreading through the world, shaping people's daily lives and affecting their attit...
Extensive research has investigated the branding practices, processes, and consumers’ reactions to b...
Extensive research has investigated the branding practices, processes, and consumers’ reactions to b...
Scholars assert that even though globalisation receives significant atten-tion, research on the effe...
Globalization leads to a need to understand consumer behavior across national boundaries. The call f...
Celebrities have been a part of companies’ marketing strategies over the years. Studies have indicat...
People’s habits, their aspirations in life, the roles they fill, how they relate to other people, th...
This special issue of the Journal of Business Research features eleven articles selected from the pa...
This special issue of the Journal of Business Research features eleven articles selected from the pa...
This article titled “Globalization impact on advertising: Theories and strategies in global markets....
A book review by Frauke Hachtmann of Consumer Behavior and Culture: Consequences for Global Marketin...
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of t...
A book review on Global Marketing and Advertising to Understand Cultural Paradoxes
Extensive research has investigated branding practices, processes, and consumers’ reactions to brand...
This book attempts to go beyond Hofstede by offering new perspectives for cross-cultural research in...
Globalization is spreading through the world, shaping people's daily lives and affecting their attit...
Extensive research has investigated the branding practices, processes, and consumers’ reactions to b...
Extensive research has investigated the branding practices, processes, and consumers’ reactions to b...
Scholars assert that even though globalisation receives significant atten-tion, research on the effe...
Globalization leads to a need to understand consumer behavior across national boundaries. The call f...
Celebrities have been a part of companies’ marketing strategies over the years. Studies have indicat...
People’s habits, their aspirations in life, the roles they fill, how they relate to other people, th...
This special issue of the Journal of Business Research features eleven articles selected from the pa...
This special issue of the Journal of Business Research features eleven articles selected from the pa...
This article titled “Globalization impact on advertising: Theories and strategies in global markets....