Add to ORKGEzgi Akpınar (MEF Author)##nofulltext##Word of mouth is one of the main drivers that shapes consumers’ decisions.With the advent of social media, consumer reviews, opinions about brands propagate ata higher spread and reach masses. Thus, giving the rising interest in word of mouth,many brands are interested in understanding what makes consumers talk favorablyabout their products. Existing research suggests that one of the psychologicalmotivations to engage in positive word of mouth is self-enhancement. Consumers liketo provide positive information, which makes them look good to others. Yet, it is not somuch known how self-enhancement affects sharing. Do consumers also provide positiverecommendations when they already feel good about themsel...
Based on the perspective of dual-system information processing, this article explores how word-of-mo...
We propose that consumers tend to generate positive word-of-mouth, by talking about their positive e...
Several researchers emphasize the importance of consumer self-confidence in the production of word o...
Ezgi Akpınar (MEF Author)##nofulltext##Word of mouth is one of the main drivers that shapes consumer...
Past research has presented conflicting evidence as to whether consumers are more likely to share po...
This dissertation examines how product self-relatedness may induce positive word-of-mouth (WOM) beha...
This dissertation explores self-enhancement in the exchange of consumption information (word-of-mout...
Past research on word-of-mouth has presented inconsistent evidence as to whether consumers are more ...
Previous research on word of mouth (WOM) has presented inconsistent evidence on whether consumers ar...
Previous research on word of mouth (hereafter, WOM) distinguishes between two types of WOM senders; ...
Four studies found that self-affirmation influenced word-of-mouth (WOM), decreasing consumers’ compl...
The purpose of this study is to gain new knowledge on what drives consumers to spread online electro...
Online consumer product reviews, a form of electronic word-of-mouth (eWOM), have attracted increased...
Based on the perspective of dual-system information processing, this article explores how word-of-mo...
We propose that consumers tend to generate positive word-of-mouth, by talking about their positive e...
Several researchers emphasize the importance of consumer self-confidence in the production of word o...
Ezgi Akpınar (MEF Author)##nofulltext##Word of mouth is one of the main drivers that shapes consumer...
Past research has presented conflicting evidence as to whether consumers are more likely to share po...
This dissertation examines how product self-relatedness may induce positive word-of-mouth (WOM) beha...
This dissertation explores self-enhancement in the exchange of consumption information (word-of-mout...
Past research on word-of-mouth has presented inconsistent evidence as to whether consumers are more ...
Previous research on word of mouth (WOM) has presented inconsistent evidence on whether consumers ar...
Previous research on word of mouth (hereafter, WOM) distinguishes between two types of WOM senders; ...
Four studies found that self-affirmation influenced word-of-mouth (WOM), decreasing consumers’ compl...
The purpose of this study is to gain new knowledge on what drives consumers to spread online electro...
Online consumer product reviews, a form of electronic word-of-mouth (eWOM), have attracted increased...
Based on the perspective of dual-system information processing, this article explores how word-of-mo...
We propose that consumers tend to generate positive word-of-mouth, by talking about their positive e...
Several researchers emphasize the importance of consumer self-confidence in the production of word o...