The interaction between communication, politics and passion holds the reality, the analysis of which leads to a better knowledge of the foundation of the civil link. If the concepts individually offer a first approach to the comprehension of this interaction, their common use of language gives us a deeper understanding of the public word (concerning public questions and addressed to the people) as a medium towards a collective will and as an instrument to transform single attitudes. This aim is achieved by the clever expression of one\u2019s own or other\u2019s feelings or emotions as learnt through rhetoric art: the ethos or pathos construction is thus a sign of how the passion underlying public communication has a political end. Neverthe...