Above the board : how ethical CEOs create honest organizations

In the wake of corporate scandals, many top executives have seized on the fact that corporate ethics is an indispensable component of corporate survival and long-term viability. This book describes how selected CEOs have built ethics into the foundations of their organizations. It offers concrete practices, procedures, and personalized approaches used by such companies as Whirlpool, Xerox, Walgreen Co., Texas Instruments, and P&GE. The book discusses how leaders have contributed to their organization's corporate value by reinforcing their stance among shareholders, ustomers, and other stakeholders. List of chapters: Chapter 1. Introducing the Ethical CEO; Chapter 2. Keeping history, traditions and values alive; Chapter 3. Facing Challenges; Chapter 4. Taking Tangible Steps; Chapter 5. Bringing Ethics to the Individual; Chapter 6. Spreading the Word Creatively; Chapter 7. Addressing Industry-related Issues; Chapter 8. Looking Forward; Ch. 9 Making Ethics Contagiou