During the last thirty years or so, different theoretical and empirical perspectives have come to see economies as embedded in institutional, social and cultural structures. Such perspectives developed in contrast to the neoclassical economic paradigm of a rational actor isolated from his/her social and cultural context, as well as to sociological functionalism, which sees economic action as heavily determined by values and social-structural factors. The general idea behind these perspectives is that economic action is always shaped by institutions rooted in history, and by the structures of social relationships in which economic actors are embedded; with the consequence that the former cannot be explained without including the latter in th...