Gryende populism : En propagandaanlys av Nya Demokratis och Sverigedemokraternas valmanifest

This study critically studies two different manifestos, New democracy manifesto from 1991 and Sweden Democrats manifesto from 2010. The purpose with this is to discover in what way populist rhetoric is used and what parlance the parties have used in these two manifestos. Using Lennart Hellspong’s model for propaganda analysis, textual compilations will be discovered and analyzed through a set of questions. Previous research show that these two parties has a lot in common and even though both have different political ideology and framework, they both have populist rhetoric as one of the key elements in their rhetoric. With Sweden democrats currently being the third biggest party in Sweden there is an interest to see what they have in common with the first populist party in Sweden during the modern era, New Democracy. Do the populist characteristics in Sweden Democrats manifesto have similar attributes as the in New Democracy manifesto? The result of the study shows that the populist rhetoric is used in different ways, with different ideological purposes but is built from the same springboard