Online shopping behaviour and logistics compentencies

Online shopping is growing more rapidly and globally. With the development of Internet, the competition between online retailers has evolved to competition between logistics service providers (LSPs). This paper presents the relationship between consumers’ online shopping behaviour and logistics competencies of LSPs to covering the shortcomings of previous studies that did not examine specific factors, especially logistics factors that influence online shopping behaviour. In this study, there are five dimensions of logistics competencies which consist of order accuracy, order condition, timeliness; visibilities as well as reverse logistics have been adopted. And the studies focused on millennial consumers (university students) were used as respondents. As a result, the findings indicated that order accuracy is the most important variable in influencing online shopping behaviour. Likewise, other logistics variables such as order condition, timeliness, visibility and reverse logistics are considered relevant to online shopping behaviour