Travel mobile applications usage: An examination of determinants of consumer’s motivation and preferences influencing behavioural intention to use

Technological advancements in many industries the last decades could not leave unaffected the travel industry. The tourism distribution system has witnessed a radical transformation since the advent of the web. The future of airline distribution lies on mobile applications, since mobile phones are anticipated to become passengers’ first screen. Findings in this study indicate the importance of perceived ease of use, perceived usefulness, perceived trust, communicability and perceived risk in terms of behavioural intention on travel mobile apps usage. Furthermore, online check in and electronic boarding pass appear to be some of the most preferable travel app functions used by consumers. Travel mobile apps are becoming a useful and convenient travel management mechanism for millennials since they are willing to use it to book their flights replacing the older distribution channels