Responsabilidad social empresarial y stakeholders en organizaciones de tamaños y actividades diferentes

Esta investigación se desarrolló con el propósito de identificar la orientación, en términos de responsabilidad social empresarial RSE, de tres organizaciones Tolimenses-Colombia de tamaño y actividad económica diferente con los stakeholders. Para ello, se realizó un estudio con enfoque mixto en el que se empleó el método cuali-cuantitativo. Como técnica para la recopilación de información se seleccionaron la entrevista, registro de observaciones en diario de campo y la encuesta dirigida a los representantes legales de las empresas objeto de estudio. Los resultados demuestran que las organizaciones objeto de estudio adelantan diversas actividades de RSE, pero no se han interesado en articular tales acciones y en medir el impacto derivado de estas. Se concluye, que esta variable hace parte del modelo de gestión empresarial en las instituciones estudiadas, pero sin la presencia de políticas que permitan medir el impacto de sus operaciones.This research was developed with the purpose of identifying the orientation, in terms of corporate social responsibility CSR, with three organizations from Tolima-Colombia of different size and economic activity with stakeholders. For this, a study with mixed approach was carried out in which the qualitative-quantitative method was used. As a technique for the collection of information, the interview, a record of observations in the field diary, and the survey was directed to legal representatives of the companies analyzed were selected. The results indicated that the investigated organizations are carrying out different CSR activities, but have not been interested in articulating such actions and in measuring the impact derived from them. In conclusion, this variable is part of the business management model in the studied institutions, but without the presence of policies that allow measuring the impact of its operations.Globalization and the business environment in the world have increased the demand of a more socially responsible and committed behavior of companies. This paper is based on a qualitative research that used the ethnographic approach to set forward Corporate Social Responsibility practices of port businesses in substandard settlements of the city’s urban perimeter. The research was performed under a hermeneutic approach and the perspective of social representation. This paper is divided into five sections: Introduction to the research proposal; then, research justification is performed through an epistemological analysis of social responsibility programs in the port, and the problem of the context is also outlined. Afterwards, a literature review on Social Responsibility, Port context, and Regulations is executed. Next, the method used in the research is presented; and finally, the impact of the research is put forth. It is concluded that the theories backing this research are efficient tools to determine socially responsible practices within the cultural dimension and the phenomenon evidenced in the ports of Barranquilla and the settlements of the urban perimeter