Josefinas is a luxury brand that sells online globally since its inception. The purpose of this project is to develop online market-penetration strategies for Josefinas to increase sales and brand awareness in the South Korean market. An internal analysis was developed to assess the competitive potential of the firm’s resources and capabilities, and the firm’s internal strengths and weaknesses. An analysis of the market was also performed to understand the external factors that directly affect the company as a market player. Finally, this project suggests different market-penetration strategies for the company to meet its business goals
The rapid development of digital technologies has led to the emergence and growth of e-commerce. The...
The purpose of this research was to provide the general view of brand management through the aspects...
This study aims to develop a clothing line online business strategy in Bekasi; Aspects of Marketing,...
The aim of this paper is to develop an international luxury marketing mix for the LaSphera brand, by...
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, ...
Your Socks is one of the wholesale socks companies located in Bandung since 2013. The concept of the...
When choosing the topic of the Thesis, it was important for the author to show how realistic it is t...
The objective of the research study was identifying a marketing strategy plan for successful e-comme...
The purpose of this research is to use the marketplace as a product sales medium for entrepreneurs o...
The purpose of this case study was to describe the development of a channel strategy for an apparel ...
The purpose of this thesis is to present an innovative strategic plan for a technologic start-up wi...
Purpose: The purpose of this study is to critically examine the marketing strategy and marketing com...
There are a lot of different business strategies for any company. However, in the fashion industry, ...
Abstract - AFFAIRS store is one of fashion concept stores based in Yogyakarta and located at Jalan R...
The purpose of this business plan is to design a China market penetration strategy for a fashion des...
The rapid development of digital technologies has led to the emergence and growth of e-commerce. The...
The purpose of this research was to provide the general view of brand management through the aspects...
This study aims to develop a clothing line online business strategy in Bekasi; Aspects of Marketing,...
The aim of this paper is to develop an international luxury marketing mix for the LaSphera brand, by...
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, ...
Your Socks is one of the wholesale socks companies located in Bandung since 2013. The concept of the...
When choosing the topic of the Thesis, it was important for the author to show how realistic it is t...
The objective of the research study was identifying a marketing strategy plan for successful e-comme...
The purpose of this research is to use the marketplace as a product sales medium for entrepreneurs o...
The purpose of this case study was to describe the development of a channel strategy for an apparel ...
The purpose of this thesis is to present an innovative strategic plan for a technologic start-up wi...
Purpose: The purpose of this study is to critically examine the marketing strategy and marketing com...
There are a lot of different business strategies for any company. However, in the fashion industry, ...
Abstract - AFFAIRS store is one of fashion concept stores based in Yogyakarta and located at Jalan R...
The purpose of this business plan is to design a China market penetration strategy for a fashion des...
The rapid development of digital technologies has led to the emergence and growth of e-commerce. The...
The purpose of this research was to provide the general view of brand management through the aspects...
This study aims to develop a clothing line online business strategy in Bekasi; Aspects of Marketing,...