We advocate for more tolerance in the manner we collectively address categories and categorization in our research. Drawing on the prototype view, organizational scholars have provided a ‘disciplining’ framework to explain how category membership shapes, impacts and limits organizational success. By stretching the existing straightjacket of scholarship on categories, we point to other useful conceptualizations of categories – i.e. the causal model and the goal-based approaches of categorization – and propose that depending on situational circumstances, and beyond a disciplining exercise, categories involve a cognitive test of congruence and a goal satisfying calculus. Unsettling the current consensus about categorical imperatives and market...
This presentation will begin by introducing the social cognition of categorization processes. When a...
We investigate how and why competing organizations position their similar products in categories of ...
In markets, as in all social domains, actorsrely on systems of categories to interpret experiences. ...
International audienceWe advocate for more tolerance in the manner we collectively address categorie...
International audienceWe advocate for more tolerance in the manner we collectively address categorie...
The last decade has witnessed an explosion of research on the role of categorization in influencing ...
This paper reviews several streams of research on market category formation. Most past research has ...
This dissertation addresses the question of how the information encoded by category labels is interp...
This dissertation addresses the question of how the information encoded by category labels is interp...
Literature on categories recognizes that in the early stages of a category, ambiguity can arise from...
Literature on categories recognizes that in the early stages of a category, ambiguity can arise from...
Category research has flourished over the last decade. While this body of work has prioritized the b...
Category research has flourished over the last decade. While this body of work has prioritized the b...
Literature on categories recognizes that in the early stages of a category, ambiguity can arise from...
Studies suggest that category-spanning organizations receive lower evaluation and perform worse than...
This presentation will begin by introducing the social cognition of categorization processes. When a...
We investigate how and why competing organizations position their similar products in categories of ...
In markets, as in all social domains, actorsrely on systems of categories to interpret experiences. ...
International audienceWe advocate for more tolerance in the manner we collectively address categorie...
International audienceWe advocate for more tolerance in the manner we collectively address categorie...
The last decade has witnessed an explosion of research on the role of categorization in influencing ...
This paper reviews several streams of research on market category formation. Most past research has ...
This dissertation addresses the question of how the information encoded by category labels is interp...
This dissertation addresses the question of how the information encoded by category labels is interp...
Literature on categories recognizes that in the early stages of a category, ambiguity can arise from...
Literature on categories recognizes that in the early stages of a category, ambiguity can arise from...
Category research has flourished over the last decade. While this body of work has prioritized the b...
Category research has flourished over the last decade. While this body of work has prioritized the b...
Literature on categories recognizes that in the early stages of a category, ambiguity can arise from...
Studies suggest that category-spanning organizations receive lower evaluation and perform worse than...
This presentation will begin by introducing the social cognition of categorization processes. When a...
We investigate how and why competing organizations position their similar products in categories of ...
In markets, as in all social domains, actorsrely on systems of categories to interpret experiences. ...