Revisiting (not so) commonplace ideas about the body:Topia, utopia and heterotopia in the world of tattooing

International audienceThis paper brings a fresh contribution to the role of space and places in Consumer Culture Theory. Investigating the context of tattooing, it onceptualizes the various articulations that link the body as a topia and a utopia, and the street shops (as “other” places or heterotopia) where consumers’ identity projects are undertaken