PREFERENSI MASYARAKAT TERHADAP PEMANFAATAN TAMAN HIJAU KOTA PURWODADI Community Preference Towards The Utilization Of Green Park Purwodadi City

The city park is an example of a Public Open Space that is owned by the City Regional Government that is used for the benefit of the general public. The existence of the park as a form of public space in urban areas is closely related to the urban landscape system as a whole. A good landscape system is an indicator of an orderly and sustainable city. Basically the problem of the number of parks that are not visited due to lack of public knowledge about parks, theories / terms that develop among the public about city parks so that it forms certain perceptions that are usually contrary to the reality and behavior / behavior of users /users of the park. Discussion of the level of park preference will determine the factors that are of interest to the community in its utilization so as to maximize the function of the park. This study uses a quantitative paradigm with a rationalistic postpositivistic approach. The technique can use statistics, including grouping data, tabulating data, and presenting data based on variables, as well as performing calculations to answer the problem formulation, to test the hypothesis. Based on the results of the conclusions analysis are as follows: Factors that influence people's preference for the use of Purwodadi city parks are coherence variables (harmony, sustainability, feasibility), complexity (number, variety, uniqueness, difference), mystery (curiosity and uniqueness) , legal (ease and familiarity). Where seen from the beta coefficient value the highest value is coherent to the mystery. This means that coherence is the strongest factor that influences people's preference