Cultural Identity and Role of the Albanian Public Broadcasters

Development of national cultural identity, is depended on several factors. One of that key especially, in terms of public broadcaster’s role in society is considered media policies. Albanian Public Broadcaster, is a major player in constructing and strengthening of the national cultural identity. Its role and purpose is very well defined in the Audiovisual Media Law. The last decades was associated with the emerge and competition of private television stations, whereas the functions of the Albanian Public Broadcaster has not only been strengthened but in contrary, it has been weaken. This paper will be focused on national cultural identity, as one of the key principles of the Albanian Public Broadcaster. On how it has been supported as it is legitimized in the Audiovisual Media Law and perceived by the public of the country. It comes to conclusion that the State by exercising of their economic and political power and control over the Albanian Public Broadcaster, has damaged and prevented the fulfillment of this principle. State-RTSH, remain de facto, close links of a chain, which still hold pending public interests