Purpose – For half a century, neuroscientists have used Shannon Information Theory to calculate “information transmitted,” a hypothetical measure of how well neurons “discriminate” amongst stimuli. Neuroscientists’ computations, however, fail to meet even the technical requirements for credibility. Ultimately, the reasons must be conceptual. That conclusion is confirmed here, with crucial implications for neuroscience. The paper aims to discuss these issues. Design/methodology/approach – Shannon Information Theory depends upon a physical model, Shannon’s “general communication system.” Neuroscientists’ interpretation of that model is scrutinized here. Findings – In Shannon’s system, a recipient receives a message compose...